While the six-cylinder President model had been available since 1926, Erskine believed a prestigious 8-cylinder car would drive showroom traffic and give Studebaker a tool to use in motorsports competition
Marketing aside, it was this engine that earned Studebaker a strong reputation in the performance world. In 1928, Studebaker made a bid for the high-end car market with the introduction of the new President, featuring a new high-output eight-cylinder engine
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Marketing aside, it was this engine that earned Studebaker a strong reputation in the performance world. In 1928, Studebaker made a bid for the high-end car market with the introduction of the new President, featuring a new high-output eight-cylinder engine